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There is a difference between a company that just manages to successfully market through social media, and a company that truly embodies a social culture.
A company that is truly social can achieve brand loyalty, or make “customers proud to wear your badge” as they phrase it in the reading.
In order to join a community and get individuals to connect personally with a company you must demonstrate shared beliefs, needs, and interests. If you want to create a community around your company and your brand, it is these values your social media content must reflect. It’s also important to be genuine. You can’t be seen to be using social media for only mercenary reasons. You must provide genuine content to users. If successful you will produce a community of “brand advocates” who trust, and in turn buy from you.
Another powerful part of social media implementation in a business is that there is a high degree of transparency. There is nowhere to hide if something goes wrong. The people of the internet will hold you accountable for your actions.
A company that is truly social can achieve brand loyalty, or make “customers proud to wear your badge” as they phrase it in the reading.
In order to join a community and get individuals to connect personally with a company you must demonstrate shared beliefs, needs, and interests. If you want to create a community around your company and your brand, it is these values your social media content must reflect. It’s also important to be genuine. You can’t be seen to be using social media for only mercenary reasons. You must provide genuine content to users. If successful you will produce a community of “brand advocates” who trust, and in turn buy from you.
Another powerful part of social media implementation in a business is that there is a high degree of transparency. There is nowhere to hide if something goes wrong. The people of the internet will hold you accountable for your actions.