![Picture](/uploads/2/5/8/1/25812764/5862001.jpg)
This article from the Instagram blog is designed to “help companies reach their respective audiences through captivating imagery in a rich, visual environment.” They provide a number of tips on how to best use Instagram for marketing.
1. Bring your brand’s unique identity and values to life through captivating imagery and a focus your community.
2. Share experiences: Offer a view into your brand’s world or lifestyle .
I think this is point exemplifies the key to leveraging instagram for your brand. The strength of social media in general is to humanize your brand, give it a personality. You want for your users or desired users to personally, and ideally emotionally identify with the content you are posting. If you post images of a lifestyle that your users identify with, either because it’s the lifestyle they have, or want to have, then you will captivate your users.
3. Show how your company sees the world and make it meaningful to people.
4.Learn what people love about your brand, and explore how can you capture the imagination of new customers.
This is an essential step to reaching the second point. You have to have a sound understanding of what your audience is. You need to have a thorough understanding of the demographics of your desired audience to be able to craft content that will speak to them.
http://business.instagram.com/blog/
1. Bring your brand’s unique identity and values to life through captivating imagery and a focus your community.
2. Share experiences: Offer a view into your brand’s world or lifestyle .
I think this is point exemplifies the key to leveraging instagram for your brand. The strength of social media in general is to humanize your brand, give it a personality. You want for your users or desired users to personally, and ideally emotionally identify with the content you are posting. If you post images of a lifestyle that your users identify with, either because it’s the lifestyle they have, or want to have, then you will captivate your users.
3. Show how your company sees the world and make it meaningful to people.
4.Learn what people love about your brand, and explore how can you capture the imagination of new customers.
This is an essential step to reaching the second point. You have to have a sound understanding of what your audience is. You need to have a thorough understanding of the demographics of your desired audience to be able to craft content that will speak to them.
http://business.instagram.com/blog/