This article suggest why Pinterest is useful for business marketing and how to use it.
One reason why it’s useful it because, “ Pinterest is growing at a phenomenal rate. Figures at the end of 2011 saw it growing faster than the likes of Facebook and Tumblr and it featuring in the top 10 social media traffic sites.” I don’t think growth is a reason in itself to jump on the band wagon, but it doesn't hurt to secure your companies username early.
Pinterest can also help with branding by pinning photographic content which communicates your brand message. Virtually all social media platforms allow you to post photographic content and share other’s content, so this isn't exactly a USP.
Pinterest can also help with SEO by creating a body of links back to your site. This could be helpful, but companies should really be focused on social media use as a means of engaging with their users, not fine tuning technical aspects of their web presence. In any event, if this method of SEO becomes prevalent Google will alter it’s algorithm so companies using this method aren't weighted too heavily.
The Pinterest Keys to Success are:
- Invest the time and be consistent. – Important for any social media platform.
- Integrate across other SNS like Facebook and Twitter. – Just be sure the content is unique.
- Add value – Don’t fall into the traps of just “pinning” obvious self-promotion.
http://blog.ineedhits.com/small-business-news/the-pinterest-marketing-guide-for-small-business-224211012.html
One reason why it’s useful it because, “ Pinterest is growing at a phenomenal rate. Figures at the end of 2011 saw it growing faster than the likes of Facebook and Tumblr and it featuring in the top 10 social media traffic sites.” I don’t think growth is a reason in itself to jump on the band wagon, but it doesn't hurt to secure your companies username early.
Pinterest can also help with branding by pinning photographic content which communicates your brand message. Virtually all social media platforms allow you to post photographic content and share other’s content, so this isn't exactly a USP.
Pinterest can also help with SEO by creating a body of links back to your site. This could be helpful, but companies should really be focused on social media use as a means of engaging with their users, not fine tuning technical aspects of their web presence. In any event, if this method of SEO becomes prevalent Google will alter it’s algorithm so companies using this method aren't weighted too heavily.
The Pinterest Keys to Success are:
- Invest the time and be consistent. – Important for any social media platform.
- Integrate across other SNS like Facebook and Twitter. – Just be sure the content is unique.
- Add value – Don’t fall into the traps of just “pinning” obvious self-promotion.
http://blog.ineedhits.com/small-business-news/the-pinterest-marketing-guide-for-small-business-224211012.html