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In developing a strategic planning process you must figure out what you want to accomplish with social media. The best way to do this is to determine your top five problems, and see which can be solved with social media.
I thought it was very counterintuitive that this chapter emphasized a “good enough” approach to social media, but when explained it makes sense. As long as you have direction and a clear sense of what the purpose of your presence of being on social media is, you should just start producing content. As long as it’s genuine you can’t be too far off the mark. Then you can use user feedback to improve content and iterate.
Despite the authors best intentions, and typically sound advice, they just can’t help themselves from delivering horribly cliché managerial pep talk. “Let the competitors play. You’re here to do a job…The best laid plans only go awry because someone didn’t take the ball and run with it.” Oh well.
The most difficult part isn’t the planning, but the execution of the plan, but there are some steps which will help with this.
- Get everyone on the same page
- everyone must understand the goal, audience, message, and their role in the team
- Assign tasks and deadlines
- everyone must be held accountable for their work
It’s also important to allow the employees actually engaging with users to have the power to be flexible and responsive. If you tie their hands behind their back you are being self defeating.
I thought it was very counterintuitive that this chapter emphasized a “good enough” approach to social media, but when explained it makes sense. As long as you have direction and a clear sense of what the purpose of your presence of being on social media is, you should just start producing content. As long as it’s genuine you can’t be too far off the mark. Then you can use user feedback to improve content and iterate.
Despite the authors best intentions, and typically sound advice, they just can’t help themselves from delivering horribly cliché managerial pep talk. “Let the competitors play. You’re here to do a job…The best laid plans only go awry because someone didn’t take the ball and run with it.” Oh well.
The most difficult part isn’t the planning, but the execution of the plan, but there are some steps which will help with this.
- Get everyone on the same page
- everyone must understand the goal, audience, message, and their role in the team
- Assign tasks and deadlines
- everyone must be held accountable for their work
It’s also important to allow the employees actually engaging with users to have the power to be flexible and responsive. If you tie their hands behind their back you are being self defeating.