![Picture](/uploads/2/5/8/1/25812764/2438789.jpg)
Pinterest is a social media platform that allows users to create a “board” with a specific theme and “pin” photos to the board along the theme. This article give 5 tips on how companies might utilize Pinterest to their advantage.
1. Stage a photo contest.
Photo contests only seem like a good way of promoting engagement if there is a reward that your users will genuinely find desirable.
2. Use Pinterest like a social media focus group to determine interest in a product.
This is an interesting idea, but as I understand it the point of a Pinterest board is to pin photos of various things along a theme, not just photos of the same product, so I’m not sure of the validity of this approach.
3. Show brand personality.
This tip is on point. You could use a lot of social media platform for this purpose, as every SNS supports posting photos. It’s good not to be married to any one particular social media platform, follow your users.
4. Showcase different areas of a large company.
5. Showcase the customer.
Showcasing the customer is an essential part of establishing a reciprocal relationship with users. If you invite them to engage with your content, you need to feature them in return. This will promote your users to bond to your brand.
http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/
1. Stage a photo contest.
Photo contests only seem like a good way of promoting engagement if there is a reward that your users will genuinely find desirable.
2. Use Pinterest like a social media focus group to determine interest in a product.
This is an interesting idea, but as I understand it the point of a Pinterest board is to pin photos of various things along a theme, not just photos of the same product, so I’m not sure of the validity of this approach.
3. Show brand personality.
This tip is on point. You could use a lot of social media platform for this purpose, as every SNS supports posting photos. It’s good not to be married to any one particular social media platform, follow your users.
4. Showcase different areas of a large company.
5. Showcase the customer.
Showcasing the customer is an essential part of establishing a reciprocal relationship with users. If you invite them to engage with your content, you need to feature them in return. This will promote your users to bond to your brand.
http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/