GE has a strong presence on LinkedIn.
The overview of the company is concise, considering GE makes nearly any product you can think of, from microwaves to jet engines. They prominently feature their logo and slogan, and their linkedIn address is the company name. These are all small things, but if the address was www.linkedin.com/company/qsu74klot6489, or their logo was pixilated or not cropped properly it would reflect very poorly on the company.
GE does a good job of posting relevant and interesting content. Their recent updates include a recent commercial, an interesting article on renewable energy, and a snippet on the historical development of specialized glass at GE by their first female researcher.
In addition to these entertaining posts, they also have more practical information, like job postings and their stock ticker.
In their careers section, they make excellent use of videos and linking to engage the prospective employee. They have short punchy videos like “How GE Works”, and “GE Careers: A World of Opportunity”, to give users a taste of what opportunities lie ahead. They also prominently link to GE’s Facebook and Twitter so users can get a flavor of the company. I think this is an especially smart move to draw in younger talent.
Overall, GE does a good job of presenting itself in a professional and engaging manner on LinkedIn.
http://www.linkedin.com/company/ge
The overview of the company is concise, considering GE makes nearly any product you can think of, from microwaves to jet engines. They prominently feature their logo and slogan, and their linkedIn address is the company name. These are all small things, but if the address was www.linkedin.com/company/qsu74klot6489, or their logo was pixilated or not cropped properly it would reflect very poorly on the company.
GE does a good job of posting relevant and interesting content. Their recent updates include a recent commercial, an interesting article on renewable energy, and a snippet on the historical development of specialized glass at GE by their first female researcher.
In addition to these entertaining posts, they also have more practical information, like job postings and their stock ticker.
In their careers section, they make excellent use of videos and linking to engage the prospective employee. They have short punchy videos like “How GE Works”, and “GE Careers: A World of Opportunity”, to give users a taste of what opportunities lie ahead. They also prominently link to GE’s Facebook and Twitter so users can get a flavor of the company. I think this is an especially smart move to draw in younger talent.
Overall, GE does a good job of presenting itself in a professional and engaging manner on LinkedIn.
http://www.linkedin.com/company/ge