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Altra is a newer footwear company, founded in 2009, the company makes running shoes.
Overall Altra has a well thought out and expansive social media campaign, but they aren't getting the most out of it by interacting with users.
Altra has a good presence on YouTube. They do good cross promotion, with their website linking to their YouTube channel, and vice versa.
Overall Altra has a well thought out and expansive social media campaign, but they aren't getting the most out of it by interacting with users.
Altra has a good presence on YouTube. They do good cross promotion, with their website linking to their YouTube channel, and vice versa.
![Picture](/uploads/2/5/8/1/25812764/3216263.jpg)
Altra has a presence on lots of social media platforms: Facebook, Twitter, G+, Instagram, Blog, & email list.
Altra has lots of good video content: Commercials, speakers, product demonstrations, inspirational videos, etc… All of their videos aren't just commercials. They upload content that would be interesting to people that would consider their product.
Some of their videos have generated positive comments which endorse the company and their product.
Altra has lots of good video content: Commercials, speakers, product demonstrations, inspirational videos, etc… All of their videos aren't just commercials. They upload content that would be interesting to people that would consider their product.
Some of their videos have generated positive comments which endorse the company and their product.
![Picture](/uploads/2/5/8/1/25812764/605063.jpg)
There are only two comments on their YouTube channel. One of them is a question which has gone unanswered.
Even in their presence on other social media, there is essentially no dialogue between the users and the company. They have a good presence and a decent number of subscribers, but there isn't engagement or dialog occurring.
Altra on YouTube
http://www.altrazerodrop.com/
Altra website
http://www.youtube.com/user/AltraZeroDrop
Even in their presence on other social media, there is essentially no dialogue between the users and the company. They have a good presence and a decent number of subscribers, but there isn't engagement or dialog occurring.
Altra on YouTube
http://www.altrazerodrop.com/
Altra website
http://www.youtube.com/user/AltraZeroDrop